A real client project, born in my third year of uni. I worked on Garden of Dreams as part of my Art Direction course, in collaboration with SO..Agency, a marketing agency based in Sarajevo. The brief was to develop a complete visual proposal for Garden of Dreams, a festival of electronic and techno music, so the full package, from the main poster to tickets to social media. The winning concept would become the official visual theme for the festival's next edition.
The
Idea
I don't listen to a lot of techno, but I do like retro electronic music that I always associated with brutalism, so my inspo was concrete, chrome, endless vanishing-point perspectives… and peaceful emptiness. And I listened to a genuinely unreasonable amount of Kraftwerk the entire time.
End Result
The result is a full visual system that includes the main festival poster, ticket designs and social media post templates, all sharing the same visual language, as the point was to take one concept and stretch it across every touchpoint a person attending the festival would actually see.
Plot twist: my concept wasn't the one selected. But Garden of Dreams turned into one of the best things I did that year anyway, because it led to an internship at SO..Agency, and gave me a portfolio piece I'm genuinely proud of.